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Kupersmit Research provides world-class research services that yield actionable, data-driven strategies.

From cutting edge technologies that enhance traditional online surveys to our national network of focus group partners, we are confident we can find a way to get to your audience and get you the reliable answers you need.


  • Position Your Brand
  • Understand your market, so you get your low- hanging fruit and target resources strategically
  • Improve employee relations
  • Assess customer, employee, member or stakeholder engagement
  • Optimize products and services
  • Improve customer satisfaction and loyalty
  • Create and evaluate logos, slogans and commercials
  • Respond in a crisis
  • Deliver a 360° experience


  • Focus groups (traditional and innovative)
  • Market surveys (online/phone/mobile/mail)
  • Employee surveys
  • One-on-one interviews
  • Executive interviews
  • In-person intercepts
  • Ethnographic research
  • Image testing
  • Dial testing
  • Research review
  • Omnibus research
  • Ongoing panelist research


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